Valentine's Day "romantic economy" strikes, would you try a flower vending machine?
For the current young people, flowers are no longer only for lovers. Over 70% of singles born in the 1980s will buy flowers for themselves. Boys are no longer the main force buying flowers, and 60% of Valentine's Day flowers are bought by women.
According to Taobao data, this year's Valentine's Day flower consumption war started a few days ago, with second-tier cities defeating 25% of first-tier cities with 32%.
Among the top 10 cities, Chengdu, Wuhan, Suzhou and Nanjing have made the list.
The selection of flowers varies from region to region. Consumers in the coastal areas of Jiangsu and Zhejiang like pink and yellow roses, which are tender and fresh, while consumers in central and western cities prefer traditional roses that are red and purple.
In the flower category, although roses still dominate, orders soared by 220%, but high-end flowers such as tulips have also become the dark horse of Valentine's Day, with sales soaring by 130%, becoming the most popular flower choice among young people.
In terms of consumer gender, unlike traditional concepts, the Valentine's Day flower consumer market is no longer the home market for men, and female consumers seize the C position in flower consumption in one fell swoop.
Showing family affection during the Spring Festival and showing love on Valentine's Day has become a fixed emotional expression. With the dual increase of Chinese people's emotional needs and consumption level, the "romantic economy" heats up during Valentine's Day, and flowers are still the most romantic theme.
In the past two years, the flower sales model has gradually diversified. In addition to booking in physical stores, you can also book online through WeChat, Taobao, etc. Compared with the two, flower vending machines are more timely. Have you heard of flower vending machines?
In recent years, flower vending machines have quietly appeared in the market and gradually attracted more attention. During Valentine's Day, such a self-service flower-selling machine appeared in a commercial plaza in Hangzhou.
Inside the one-person-high elliptical machine, more than 10 bundles of packed flowers are displayed in a transparent window rotating on 4 levels. The types of flowers include roses, tulips, hydrangea, lilies, etc. The instructions on the vending machine write, First fill in the corresponding flower number, and then insert a coin or Alipay WeChat to make the payment, a window next to it will automatically open, you can take out the flowers, the whole process does not exceed 1 minute.
A vending machine is worth about 50,000 RMB. A maximum of 32 bunches of flowers can be placed in the machine at a time. When one bunch is sold, the vending machine will send a text message to the staff's mobile phone to remind the operator to arrange replenishment. The staff also revealed that they will be placed in large commercial districts, hospitals, airports, railway stations and other places after the Spring Festival.
The staff can also explain the question of how to keep the flowers fresh. A temperature control device is installed in the machine to maintain a constant temperature of 8-15 degrees Celsius. Generally, there is no problem with keeping the flowers for 10 days, but in order to keep the bouquet fresh , The general staff will change every two or three days.
A Vending machine that sell flowers on Valentine's Day, operators, do you love it? For more information about customizing flower vending machines, please feel free to consult Joegoo!