In China, the development of small vending machines is always very mild. According to a survey conducted by the Japan Self-service Vending Machine Industry Association in 2016, by the end of 2016, there were approximately 5.8 million vending machines in Japan, the second largest in the world, 6.91 million in the United States, and only 190,000 in China. On average, 23 people in Japan own a vending machine, the highest density in the world, while 7,500 people in China own a vending machine.
The historical experience of developed countries shows that when the per capita GDP exceeds 100,000 U.S. dollars, consumer demand for vending machines will surge. Last year, China's per capita GDP was approximately US$9,178.46, close to the US$10,000 mark, and the vending machine market is about to explode.
According to public data from the 2017 China Self-Service System and Facilities Expo, by 2020, the total number of vending machines in China will be close to 1.38 million, which has huge growth potential, but still has a big gap with the United States and Japan. The market space is huge, but not everyone can compete on this track. So, when we enter this field, what aspects should we pay attention to?
Commodity category
In terms of product selection, it is not to blindly increase product categories as much as possible, but to find the products that users most urgently need through the accumulation of product sales data, data analysis and precise judgment, and then find the products that are based More demand points for users. To put it simply, it is based on the current consumer demand. The capacity space of automatic vending determines that we need to find out the products that consumers consume frequently and frequently. It is the correct way to match a diversified product combination around consumers, and use the vending machine as the terminal to present and satisfy consumers.
Technology
In the future, who can quickly develop a vending machine with good user experience, low cost, and more business scenarios, who can achieve more efficient output and better cost control, and whoever can occupy more The big market. This requires companies to continuously improve their independent research and development capabilities, so that vending machines are gradually becoming digital, intelligent, and refined to meet the needs of the new generation of consumers. From supply chain, warehousing, distribution, commodity management, operation to logistics, digital and intelligent empowerment of vending machines is convenient for real-time control of vending machine operation status, commodity dynamics, and user consumption.
Interactive
Research shows that users' willingness to consume is mostly determined by the experience of the current consumption scene, rather than price. Good user interaction experience can more stimulate consumers' desire to buy. For example, we can deeply interact with users through offline and online promotional activities, sweepstakes, rebates, mini games, etc., to cultivate consumers' trust and consumption habits when shopping through vending machines. Of course, you can also use the advertising display screen of the vending machine to implant more interactive content to attract users.
