In the past 2022,some changes in the vending machine industry!
The market has put forward higher requirements for terminals, and "demand determines products" has been extremely prominent throughout 2022. Specific performance:
1. Extreme pursuit of cost performance
Due to the changes in business market demand (business expansion, profit requirements, etc.), operating enterprises have higher and higher requirements for equipment cost performance. Self-service terminal manufacturing enterprises are forced to carry out technological transformation or upgrading. Both the miniaturization of terminals and the economization of terminals are the result of the natural promotion of the market.
2. Function and product innovation
From the perspective of the actual market, the gap between the market echelon and the subsequent echelon has been widening in the past year. Most of the winning terminal manufacturing enterprises have outstanding performance in product function and product innovation. For example, early Joego Comopany began to promote dynamic visual vending machines and early promotion of frozen intelligent vending machines. In the early stage of the market, without exception, they all received some dividends from the market. Because of grasping the functional requirements of the market, the product can achieve rapid growth in the target group. Now, we have frozen vending machines, heating vending machines, multi-function vending machines, vending machines, and so on. A system of diversified vending machine products has made more and more businesses become our customers.
The role of personalization and strong experience is becoming prominent. With the progress and upgrading of terminal technology, consumers are allowed to choose their favorite products closer. At the same time, the service upgrading of the operating enterprises in the commodity category has also given many consumers the opportunity to truly enjoy the unmanned retail service. The extremely different changes have led to the continuous improvement of consumer satisfaction, and also made the whole channel more dynamic.